Adi Pocha

Born in 1962, Adi Pocha is a writer, film-maker, based in Mumbai who has been writing professionally for advertising and television for the last twenty-nine years.

Born into a show-biz family, (his father was a comedian, his mother a doctor and a singer, and his aunt is Usha Uthup) he started his writing career in 1984 as a copywriter in an advertising agency called Shilpi, after which he was hired by Lintas in 1985, and was made Creative Head of Lintas’ Calcutta office in 1987.

After six and a half years at Lintas, during which he worked on a variety of campaigns, including the infamous Kamasutra campaign, he left the agency to start his own scriptwriting company.

However, to make ends meet, (he left Lintas with just Rs. 5000/-) he started directing TV commercials for UTV.

When satellite TV was launched in India in 1992, he conceptualized and directed the immensely popular (and immensely irritating) game show, “Saanp Seedi”.

Then went on to create, write, direct and executive produce India’s first daily soap, “Shanti”.

While he now runs his own corporate and documentary film making company, he has always thought of writing as his first love.

His fortnightly column “Rebel Without A Clue” in The Indian Express (Mumbai Newsline) ran for almost ten years and achieved a modest fan following of its own.

He writes a weekly blog (adipocha.blogspot.in)