Indu Balachandran had a thirty-year-long career in advertising, growing from copy-trainee to Executive Creative Director at J. Walter Thompson.
Her best-selling first book Don’t Go Away, We’ll Be Right Back—The Oops and Downs of Advertising took readers on a roller-coaster ride through the world of advertising.
Indu switched to travel writing, and has published articles in Travel Plus, The Lonely Planet, diva, The Sunday Times and reviewed seventy eco-friendly destinations all over India for Travel to Care.
Her writings have featured in five anthologies of short stories. She lives in Chennai and writes humor columns for the Sunday Hindu and prize-winning contest slogans for ecstatic relatives.
And fantasizes about doing stand- up comedy at staid Tam-Brahm weddings.
She blogs at indubee.blogspot.com and can be contacted at indubee8@ yahoo.co.in
Follow her on Twitter @indubee
Interviews
Interview- Indu Balachandran
Indu Balachandran quit a cushy job in Advertising (Executive Creative Director, JWT) after 30 years, to pursue another passion, Travel Writing (free travel, free hotel stays, free food!). Travel trips also give her plenty of trip-ups to write about, and her humor columns appear regularly in The Sunday Hindu and other leading magazines.
Her first book, "Don't Go Away, We'll Be Right Back: The Oops & Downs of Advertising" was on the Odyssey and Crossword best-seller lists. Her riotous rom-com novel "The Second Best Job in the World" is due for release early 2015. Indus shares in her own words why she wanted to be part of the Pranay campaign.
Laughter can be contagious, liberating, healing (the ‘best medicine', as we’ve learnt from Reader’s Digest) but it can also be derisive and offensive.
In a world where I am constantly angered by blatant attacks on my gender in such violent and shocking ways, by so called uneducated boors, there is also the clever ‘verbal poke’ directed at us women by the intelligentsia (indeed it does require a sharp intellect to make a witty joke)—that is demeaning and annoying, and needs to be talked about strongly and dealt with.
As a professional writer on light-hearted observations on life, I have lately taken a keen interest in today’s growing field of popular urban entertainment: stand up comedy. The sexism, not to mention crude sex itself that forms much of its content –all in the form of witticisms, always leaps out at me, and Pranay has given me a platform to talk about this issue and raise awareness.
Just as women in offices everywhere took a stand, protested, and fought back on the issue of sexual harassment in the workplace, so will we increasingly hit back at snide public digs at us, and send out this message to chauvinistic humorists: no, you can’t get away with it any more.
This interview was featured on http://prajnya16days.blogspot.in/2014/12/meet-our-gems-indu-balachandran.html
