Jay Conrad Levinson

1 Books

 Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide.

His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay Conrad Levinson is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. 

Interviews

Brad Sugars Interviews Jay Conrad Levinson

Brad Sugars: Hi! I'm Brad Sugars the chairman and founder of action coach. As a world's leading business coaching company it is my pleasure to bring you our master mentor series. A series where I'm going to interview leading authors, business owners, influential decision-makers, public speakers and anyone who's making a major difference out there in the world, people we can learn from together.

Of course Action coach is known worldwide for offering business coaching in more than 26 countries, every one of these interviews will be a value to all action coach clients, so please make sure you touch price with your local election coach to get to find out way you can get more of these interviews. And joining me I have the absolute privilege of having the master of Guerilla Marketing; Jay Conrad Levinson on the line with us today, Jay welcome to the call.

Jay Conrad Levinson: Thank you for inviting me to be here Brad.

Brad Sugars: Well my master mentor series wouldn't be completed if I didn’t have one of the greatest mentors on marketing that existed, so it's my pleasure to have you with us. Jay look I want to firstly congratulate you on building the brand you built and really just ask, because there are a lot of people when they come to building a brand that's lost for so long and don't realize how much work that is. What's been the key to use a building such as strong brand over such a long time?

Jay Conrad Levinson: I think the key is being by willingness to give talks. I’ve never put the two and two together, I wanted to give talks that I was passionate about my topic, but it turns out that when I give talks I often sell books that also build the brand and also the fact that marketing is always changing, so I'm always impaled to write new marketing books to keep up with changes and I get a natural evolution of marketing up as being one of the other main reasons of the brand has become so outstandingly big.

Brad Sugars: It's really interesting Jay, because a lot of the principles of your Guerrilla marketing are timeless too, not just change with the time, so these are principles that are there forever.

Jay Conrad Levinson: That's the truth, because even though marketing changes, so human nature has really been changing much and so we have to keep the best of the old and marry it to the best of the new.

Brad Sugars: I've always admired the stamina of building such a brand and you mentioned the ability of give talks. I always think that a lot of people, they kind of think business; this must be easy for guys like you and guys like me; it must be easy, but there's a lot of hard work in the background for this sort of stuff.

Jay Conrad Levinson: There's a whole lot of hard work and homework, you've got to keep abreast of what's happening all over the place not just of what you've been reading or paying attention to, but everything that's around because information is coming at you from all direction these day and I think that's one of the keys to keeping the brand alive, it's keeping up with all of the things that are changing in the world not just marketing. Some have feeling of a passion for your topic as you do about yours.

Brad Sugars: When you look at your topic of marketing, how do you define...What is marketing for you?

All Jay Conrad Levinson's Books

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