Richard Koch is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally.
Richard’s investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a consultant at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.
An Interview with Richard Koch, the author of The 80/20 Principle:
1. What has been your most successful experience with the 80/20 principle in your personal life?
Realizing that I derived most of my enjoyment and fulfillment in life from people with whom I spent relatively little time, while spending a lot of time with many people I didn’t really like or admire. I suspect it is like this for most people. Since then – and this was over twenty years ago – I have made sure that I spend time pretty much only with people I like, or am meeting for the first time and expect to like! This applies in my business life as well. I think it’s that simple – and spending time on things that you enjoy or that benefit other people.
2. How often should one take the time to do an 80/20 assessment of their life? Do you have a process/routine of your assessment that you could explain as a guide for the readers to follow?
Good question. Nobody has ever asked me this before! How about this answer – Every morning and once a year. Take a moment to sit down and relax and ask yourself what was the most satisfying thing you did yesterday, and what might it be today. “Satisfying” can mean anything related to work or life – what is the single thing that you might do that will give meaning to the day. Usually it means doing something that only you can do and that will mean something to other people as well. It’s interesting that when I ask myself this question, I often realize that the most satisfying thing yesterday didn’t take much time. And likewise the thing that you are planning to do today – so perhaps you should devote more time to it.
Once a year, rather than doing New Year’s Resolutions, I ask the same question. What did I do that meant the most to me and my family and friends – and sometimes strangers too? And what could I do in the next year? More of the same is not a bad answer, but something fresh too. Once again, more is less – a couple of things to focus on is quite enough, if they are 80/20 activities.
3. In a world of “I need it yesterday” mentalities, how do you apply 80/20 to your email and other communications that can often get out of hand in their quantity?
Another excellent question. We all email too much. So a radical solution is the only one that will work. I don’t have a mobile phone. I tell people to phone at particular times of day when I am deliberately available – and not for the rest of the time. Screen your calls. As for email, the only way to avoid distraction is to limit send/receive sessions to particular times, and to reply in chunks as well. If you can’t resist seeing who’s been in touch, don’t be tempted to reply right away unless it’s really urgent or you really want to!
4. What have you found to be the most productive way to apply 80/20 in an intimate relationship, given that the other side likely expects more than 20% of your time?
I guess the first thing to say about a romantic relationship is that it should be in the 20 percent of things that are most important – so you should be available when needed. Having said that, I find that being apart for large tracts of time can sometimes work as well as being together a lot. The key thing is to really enjoy the time together, so make sure you organize to do the things you both really love doing – and avoid the things you don’t!
5. What are the biggest risks of an 80/20 overhaul? At what point, if any, has one gone overboard with 80/20?
The danger is taking too short term a view of 80/20. For example, you focus on what is important or productive now, without thinking that this may change. In the realm of people, for example, it’s a good idea to spend time with the people who are most important to your quality of life. But random connections with new people, or with acquaintances from the past, could be very important to your future creativity and happiness. I have come to the view that the 80/20 principle must be balanced by an understanding of networks and the way they work.
One of the great findings about networks is “the strength of weak links”, the insight that if we want new information we are most likely to get it by cultivating a very large range of contacts, people from different worlds to ourselves, who have different perspectives and knowledge. This sounds contrary to 80/20 focus but I think it is complementary – the insight itself is one of the most powerful few ideas that can really change our lives (and perhaps the most useful thing to emerge from nearly 200 years of sociology). I have written a book about this and other great network ideas – with co-author Greg Lockwood – so watch out for Superconnect, launch date in the U.S. beginning August 23.
6. Do you offer any follow-on workshops, courses, books or resources that go through the practical hands on application of 80/20?
No – apart from The 80/20 Individual which is a slant on 80/20 for our careers – for managers and entrepreneurs – and Living the 80/20 Way, which is about our whole lives, especially our personal lives. But I am happy to recommend speakers or associates who organize workshops and courses, people whom I respect and might be able to help – and I don’t take a cut! The 80/20 Company in New Zealand of all places is highly recommended, and the head of that company, Geoff Vautier, is very often in the U.S.
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