Gitanjali Prasad

2 Books

Gitanjali Prasad has an Honours degree in English from Lady Shri Ram College, Delhi University and a Post Graduate Diploma in Journalism from the Indian Institute of Mass Communication, New Delhi.She was Chevening Press Fellow at Wolfson College, Cambridge University, U.K .

Over the years, Gitanjali has been a Creative Consultant to an advertising agency, the Bureau Chief of a popular group of magazines, a columnist, and now a freelance editor and speechwriter.

Journalist, author, and consultant on Communications, she is currently associated with a major Indian industry organization.

Previous to this, she was Bureau Chief (Eastern Region), Magna Publishing Company. ( Savvy, Society, Health &Nutrition, Savvy Cookbook, Society Interiors).

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Books: The Great Indian Family: New Roles, Old Responsibilities (Penguin 2006); The Sun Is Like a Football (Childrens Book Trust 1988).

Free Lance Journalism : Columns in The Economic Times, Society magazine, Young Mother magazine; lead story in Cosmopolitan, feature articles in The Times of India, The Hindustan Times, The Hindu, The Readers Digest, Business India, Good Housekeeping.

Editorial work (for the Confederation of Indian Industry, the Harvard Business School, UNDP etc).

Write Speeches for the Confederation of Indian Industry (for Members of Parliament, senior corporates, senior CII staff) .

Speaking Assignments: Keynote speaker at Citibank (Mumbai); also spoken at Pepsico, FLUOR, IIM, Calcutta, Lady Shri Ram College, Delhi School of Economics, Gymkhana Club, Delhi, the XIV Womens Meet of Public Sector Companies, Calcutta International School, GD Goenka School, Wolfson College, Cambridge University, UK, The British Council, Calcutta etc

I have always been fascinated by the power of words. To communicate and articulate ones deepest thoughts, to focus attention on a subject, to engage, sometimes enrage, or to motivate and inspire. To be in a profession where words are truly the tools of the trade has been an extraordinary privilege.

People say that the family is in decline because young people today are materialistic and selfish. In my view, people have never been more or less selfish. In the old days, when one lived on (and off) the land, ones identity and status came from ones family, so one naturally took good care of the family, today, when ones designation and pay packet determine ones status and identity, people give the same attention and energy to their careers.

The real problem when it comes to balancing work and family life, does not perhaps lie in the family at all. It lies at the workplace which functions on what I call a buy one, get one free syndrome. It imagines that when it hires an individual, it will get free, the services of another individual (traditionally the wife) who will take care of the children, elderly parents, so that all the individual who has been hired can devote himself to the needs of the organisation. Today, the wife may be working, indeed, the organisation may have hired the wife, but the demands of the workplace have not diminished, they have intensified

Theres change in the air. If Generation X bought into the life in the fast lane, the fat pay cheques, and the 24/7 schedules, Gen Y (born 1980 and after) are questioning, if the cake is really worth the candle. Better work life balance, weekends off, and time for a life, are popular again.

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