Balls! Six Rules For Winning Today'S Business Game

Alexi Venneri



Brave, Authentic, Loud, Lovable, and Spunky! The keys to sustained business growth and success.

America′s small and midsized businesses face unique challenges as they struggle to reach the kind of long–term business goals achieved by larger companies. Balls! shows that successful firms follow certain rules and display six essential traits–they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does!" and that spells Balls!–something all growing businesses need in order to truly succeed. Written by a young executive at one of America′s fastest growing small businesses, Balls! looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful.

Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who′s Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

What will you learn from this book

  1. Embrace Change: Successful businesses adapt to changing market dynamics, technology, and consumer behavior.

  2. Customer-Centric Approach: Prioritizing customer needs and providing exceptional service is fundamental for sustained success.

  3. Innovation and Creativity: Businesses need to foster a culture of innovation to stay ahead in a competitive market.

  4. Effective Leadership: Strong leadership, vision, and strategy are essential for guiding teams towards common goals.

  5. Adaptability and Agility: Being nimble and adaptable allows businesses to respond to challenges and opportunities swiftly.

  6. Data-Driven Decisions: Using data and analytics helps in making informed decisions and understanding consumer trends.

  7. Collaboration and Partnerships: Building strategic alliances and collaborations can expand reach and capabilities.

  8. Resilience and Risk-Taking: Successful businesses embrace calculated risks and exhibit resilience in the face of setbacks.

  9. Employee Engagement: Engaged and motivated employees are assets; investing in their development yields long-term benefits.

  10. Purpose-Driven Approach: Companies with a clear sense of purpose beyond profits often outperform others by inspiring employees and customers alike.

Language English
ISBN-10 0-471-71272-8
ISBN-13 9780471712725
No of pages 178
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 18 Feb 2005

About Author

Author : Alexi Venneri

1 Books

Related Books