Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Leonard M Lodish & Howard L Morgan
Physical
AvailableWhat will you learn from this book
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Data-Driven Decision Making: Effective marketing often involves analyzing and utilizing data to make informed decisions. The book may emphasize the importance of leveraging data for successful marketing strategies.
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Customer-Centric Approaches: Customer needs and preferences are central to successful marketing. The book might highlight the significance of adopting customer-centric approaches in product development, communication, and service delivery.
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Integrated Marketing Communications: Coordinating various marketing channels for a cohesive and consistent message is crucial. The book may discuss strategies for integrating advertising, public relations, social media, and other communication methods.
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Brand Building: Building a strong and recognizable brand is an essential aspect of marketing. The book may provide insights into effective brand-building strategies that resonate with target audiences.
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Targeted Advertising: Tailoring advertising efforts to specific target audiences can significantly improve effectiveness. The book may discuss methods for identifying and reaching the right audience with precision.
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Innovative Product Development: Marketing success often begins with the development of innovative and valuable products. The book may explore how effective marketing is closely tied to the creation of products that meet customer needs.
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Effective Use of Technology: In the digital age, leveraging technology is crucial for marketing success. The book may discuss how businesses can effectively use technology, including digital platforms and analytics, to enhance their marketing efforts.
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Building and Nurturing Relationships: Long-term success in marketing is often associated with building and nurturing relationships with customers. The book may provide strategies for creating lasting connections.
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Measuring and Analyzing Results: The book might highlight the importance of measuring the effectiveness of marketing campaigns and adjusting strategies based on the analysis of results.
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Adaptability and Continuous Improvement: Markets are dynamic, and successful marketing requires adaptability. The book may stress the need for continuous improvement and adjustment of marketing strategies in response to changing market conditions.
| Language | English |
|---|---|
| ISBN-10 | 8131713776 |
| ISBN-13 | 9788131713778 |
| No of pages | 318 |
| Font Size | Medium |
| Book Publisher | Pearson Education |
| Published Date | 01 Jan 2007 |
About Author
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Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come. Build the foundation for extraordinary profit. For Sale in Indian subcontinent only Special Features: This book shows a company how to develop entrepreneurial marketing strategies, regardless of its size. No matter what a company's size, marketers will find techniques for reaching new markets and connecting with established stakeholders. Filled with proven real-world strategies to show how some of the best-of-the-best are making more money now. Shows how to feel resource-full, even when only resources a company has are flexibility, relationships, and an entrepreneurial attitude.