How can your organization get and keep a competitive advantage in today's super-competitive markets? By constantly developing practices, processes, products, and services that are both new and profitable. Clay Carr calls this ongoing form of innovation "constant creativity" And companies that have it won't just lead the pack - they'll leave their competitors in the dust

The Competitive Power of Constant Creativity is the first book to link creativity to everyday business processes and results, including technology applications, product development, marketing, hiring, and people management. More than an "ideas" book, this success manual provides you with clear, step-by-step guidance on ways to generate workable solutions to new challenges - not just once in a while, but continuously.

Carr defines the seven qualities of a creative organization and provides an original model for becoming a creative system from top to bottom - not just in isolated pockets. You'll learn ten key attributes that foster organizational flexibility (and thus, creativity) and discover how to handle diversity and conflict constructively to support change.

Transforming an organization into a constantly creative one is not without its challenges - and The Competitive Power of Constant Creativity is quick to help you tackle them. It offers suggestions on how to combine technology and creativity and how to operate creatively without sacrificing efficiency.

On the people side, it explores issues of leadership, teamwork, and the learning organization. In addition, the book supplies valuable tips for managing human resources, including ways to recruit and keep creative employees.

Individual creativity is not enough to secure competitive excellence in any company these days. But an organizationwide effort to be constantly creative in all processes and practices can give your company the boost it needs to be better, faster, cheaper, and more customer-oriented than the competition. It's the only secret weapon you'll ever need.