Competing For Capital

Bruce W Marcus


In Circulation

Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator "Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC "As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability.

Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP "Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style." --Dixie Watterson IR consultant, Communica Partners "Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek

What will you learn from this book

  1. Understanding Capital Markets: Exploring the mechanisms and dynamics of capital markets, including debt, equity, and other financial instruments.

  2. Attracting Investment: Strategies for businesses to attract investment, including pitching to investors, showcasing potential, and managing financial metrics.

  3. Risk Management: Discussing methods for assessing and mitigating risks associated with investments to attract capital.

  4. Financial Planning: Emphasizing the importance of robust financial planning and forecasting to appeal to potential investors.

  5. Market Positioning: Highlighting the significance of a strong market position, competitive advantage, and differentiation to secure funding.

  6. Financial Statements and Reporting: Understanding the importance of clear and transparent financial reporting for investors' confidence.

  7. Valuation Methods: Exploring different valuation methods and their impact on attracting capital.

  8. Investor Relations: Strategies for building and maintaining strong relationships with investors, shareholders, and financial institutions.

  9. Economic Trends and Market Insights: Discussing how economic trends and market conditions affect capital availability and investor decisions.

  10. Regulatory and Compliance Factors: Understanding the regulatory environment and compliance requirements that impact securing capital.

Language English
ISBN-10 0-471-44862-1
No of pages 217
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 23 Jul 2007

About Author

Author : Bruce W Marcus

2 Books

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