We Are Like That Only.

Rama Bijapurkar



Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.

Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy.

‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’—From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

What will you learn from this book

  1. Understanding Indian Consumers: Bijapurkar may offer insights into the diverse and evolving preferences, attitudes, and behaviors of Indian consumers. She may explore factors such as culture, tradition, socio-economic status, and urbanization that shape consumer decision-making in India.

  2. Cultural Context: The book likely delves into the cultural nuances and values that influence consumer behavior in India. Bijapurkar may discuss the importance of family, community, rituals, and festivals in shaping consumption patterns.

  3. Market Segmentation: Bijapurkar may provide analysis on market segmentation in India, highlighting the distinct needs, preferences, and behaviors of different consumer segments. She may discuss strategies for targeting and positioning products and services effectively in diverse market segments.

  4. Urban vs. Rural Divide: The book may explore the differences between urban and rural consumers in India, including their lifestyles, consumption patterns, and purchasing power. Bijapurkar may discuss the opportunities and challenges of catering to both urban and rural markets.

  5. Emerging Trends: Bijapurkar may identify emerging trends and shifts in consumer behavior in India, such as the rise of digital consumption, changing attitudes towards brands, and the growing demand for personalized products and experiences.

  6. Brand Loyalty and Trust: The book likely addresses the factors that influence brand loyalty and trust among Indian consumers. Bijapurkar may discuss the importance of brand reputation, authenticity, and consistency in building trust and loyalty over time.

  7. Retail Landscape: Bijapurkar may provide insights into the evolving retail landscape in India, including the growth of organized retail, e-commerce, and omnichannel shopping experiences. She may discuss how retailers are adapting to meet the changing needs of Indian consumers.

  8. Consumer Empowerment: The book may highlight the increasing empowerment of Indian consumers, driven by factors such as rising incomes, access to information, and greater choice. Bijapurkar may discuss the implications of consumer empowerment for businesses and marketers.

  9. Socio-Economic Factors: Bijapurkar likely examines the impact of socio-economic factors such as income levels, education, and occupation on consumer behavior. She may discuss how these factors influence purchasing decisions and lifestyle choices.

  10. Implications for Businesses: Finally, "We Are Like That Only" may offer practical insights and implications for businesses operating in India. Bijapurkar may provide recommendations for businesses to understand, engage, and serve Indian consumers effectively in a rapidly changing market landscape.

Language English
ISBN-10 067099944X
ISBN-13 9780670999446
No of pages 279
Font Size Medium
Book Publisher Penguin Books
Published Date 29 Oct 2007

About Author

Author : Rama Bijapurkar

4 Books

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