Being Martha: The Inside Story of Martha Stewart and Her Amazing Life

Llyod Allen

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"Being Martha is a personal–at times a searingly personal–account of Martha′s life from the inside, by a friend. It′s fascinating–very anecdotal and very emotional. It won′t be like anything else you′ve ever read about her." –John Small, editor of SaveMartha.com From Being Martha "Martha has taught people to do many things and not in the way an ordinary teacher would, but in her own particular way. She taught people about the good things in life–the simple things." –Martha Kostyra, Martha′s mother "My mother and I have always been close. We are not closer since the trial and prison–we′ve always been close. . . . Don′t we all want a better life? No matter what they say about my mom, all she ever does is teach the world good things that will help them in life. So what if she shows you the perfect way to do it? Would you want your professor at school to do anything less in any other subject? Her fans know what she′s all about." –Alexis Stewart, Martha′s daughter "It was all about going and finding a piece of land and living off of it, learning how to get back to nature. Listening to banjos, listening to folk music, discovering Leadbelly and the Mamas and the Papas. We used to have the greatest evenings with a bunch of hospitable people. Martha would make pies and other things for the occasions." –George Christiansen, Martha′s brother, about the early years "Martha raised the bar for me and made me think big. . . . We have an alley cat, Ricky, that lives next door at the deli, and he roams in and out of the neighborhood. Ricky has no tail, he′s dirty, and he acts like a dog. One morning during the trial, Martha was in the salon wearing a three–thousand–dollar Jil Sander suit. She was sitting on one of the chairs in the back. Ricky came in and jumped on top of her and was all over her, licking her neck and putting paw marks all over her. Martha said, ′Oh my God, this cat is so dirty, this is such a dirty little cat!′ But she let him crawl all over her. She just dusted the hair and dirt off. She really has a lot of kindness in her." –Eva Scrivo, Martha′s friend and hairdresser

What will you learn from this book

  1. Early Life and Background: The book delves into Martha Stewart's early life, upbringing, and background, providing insights into her formative years.

  2. Career Trajectory: It covers Stewart's career journey, including her rise to success as a businesswoman, television personality, and lifestyle guru.

  3. Business Empire: Details about Stewart's creation of a media and merchandising empire, highlighting her success in various endeavors such as publishing, home products, and television.

  4. Work Ethic and Perfectionism: Insights into Stewart's legendary work ethic, attention to detail, and commitment to perfectionism, which became synonymous with her brand.

  5. Craftsmanship and Domestic Expertise: Emphasis on Stewart's expertise in homemaking, crafting, cooking, and home decoration, which significantly influenced her brand and popularity.

  6. Personal Life: The book might touch on Martha Stewart's personal life, relationships, and the impact her public image had on her personal experiences.

  7. Challenges and Controversies: Discussion of challenges or controversies faced by Stewart throughout her career, such as legal issues and controversies that affected her reputation.

  8. Media and Branding Strategies: Insights into Stewart's media appearances, branding strategies, and the development of her public persona as a lifestyle icon.

  9. Cultural Influence: Exploration of Stewart's impact on American culture, including her influence on home aesthetics, cooking trends, and the concept of domesticity.

  10. Legacy and Influence: The book likely discusses Martha Stewart's lasting legacy in the realms of business, media, and lifestyle, as well as her influence on subsequent generations of entrepreneurs and homemakers.

Language English
ISBN-10 0-471-77101-5
ISBN-13 9780471771012
No of pages 230
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 10 Feb 2006

About Author

Author : Llyod Allen

2 Books

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