Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Physical
AvailableWhat will you learn from this book
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Competing Business Strategies: Explores the differing business strategies employed by Apple, Google, and Microsoft in the digital age.
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Innovation and Product Development: Highlights the companies' approaches to innovation, product development cycles, and technological advancements.
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Platform Wars: Discusses the battles for dominance in software platforms, ecosystems, and services among the tech giants.
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Leadership and Vision: Explores the leadership styles, visions, and key decisions made by influential figures within these companies.
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Market Positioning and Branding: Discusses how each company positions itself in the market and builds its brand identity.
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Ecosystems and Integration: Explores the integration of hardware, software, and services within each company's ecosystem and how it affects consumer experiences.
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User Privacy and Data Security: Discusses the companies' approaches to user privacy, data security, and ethical considerations.
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Legal and Regulatory Challenges: Explores the legal battles, antitrust issues, and regulatory challenges faced by these tech giants.
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Cultural Impact: Examines the cultural impact and influence of these companies on society, consumer behavior, and the digital landscape.
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Future Trends and Challenges: Discusses future trends, challenges, and the evolving landscape of technology, including predictions for the industry's trajectory.
| Language | English |
|---|---|
| ISBN-10 | 0749472030 |
| ISBN-13 | 9780749472030 |
| No of pages | 272 |
| Font Size | Medium |
| Book Publisher | Kogan Page |
| Published Date | 03 Mar 2012 |
About Author
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.
This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.