Writing on the Wall: The Campaign for Commonsense Business

Geoff Burch



This is the business book we have been waiting for. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.

What will you learn from this book

  1. Simplicity: Burch advocates for simplicity in business practices, emphasizing the importance of clear communication and straightforward solutions.

  2. Customer Focus: The book emphasizes the importance of putting customers first and understanding their needs and preferences.

  3. Innovation: Burch encourages businesses to innovate and think creatively to stay ahead of the competition.

  4. Adaptability: Businesses should be adaptable and willing to change in response to market conditions and customer feedback.

  5. Employee Engagement: Engaged and motivated employees are essential for business success, and Burch discusses strategies for creating a positive work environment.

  6. Value Proposition: Businesses should focus on providing value to customers and meeting their needs effectively.

  7. Financial Management: Burch discusses the importance of sound financial management practices, such as budgeting and cash flow management.

  8. Marketing: The book offers insights into effective marketing strategies, including the use of social media and other digital channels.

  9. Leadership: Burch emphasizes the importance of strong leadership in driving business success and motivating teams.

  10. Continuous Improvement: Businesses should constantly strive for improvement and seek feedback from customers and employees to identify areas for growth.

Language English
ISBN-10 8126507136
ISBN-13 9788126507139
No of pages 200
Font Size Medium
Book Publisher Wiley India Pvt Ltd
Published Date 27 Mar 2006

About Author

Author : Geoff Burch

3 Books

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