This is the business book we have been waiting for. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.