Media Manipulation: Clifford was known for his skill in manipulating the media to promote his clients. The book may delve into the techniques he employed to generate publicity.

Celebrity Culture: Insight into the dynamics of the celebrity culture in the UK and Clifford's role in shaping and navigating it.

Scandal Management: Clifford was often involved in managing and containing scandals. The book might discuss his strategies for crisis management and damage control.

Personal Life: Memoirs often offer glimpses into the personal life of the author. The book may include details about Max Clifford's background, relationships, and personal experiences.

Legal Issues: Clifford faced legal issues, including his imprisonment for charges related to sexual offenses. The book might discuss these legal challenges and their impact on his life and career.

Power and Influence: Exploration of Clifford's power and influence within the media industry and his relationships with journalists and celebrities.

Ethics in Public Relations: The book may raise questions about the ethics of public relations and the fine line between promotion and manipulation.

Industry Exposé: A potential exposé on the entertainment and public relations industry, revealing behind-the-scenes practices and dynamics.

Downfall and Redemption: If applicable, insights into Clifford's downfall, arrest, and imprisonment, as well as any attempts at redemption or reflection on his part.

Impact on Media Landscape: Discussion of Clifford's impact on the media landscape in the UK, including changes in media practices and public perception of celebrity news.