Jaishri Jethwaney , Dr. Samir Kapur
Physical
Available| Language | English |
|---|---|
| ISBN-10 | 9353333806 |
| ISBN-13 | 978-9353333805 |
| No of pages | 216 |
| Font Size | Medium |
| Book Publisher | Rupa Publications India |
| Published Date | 20 Mar 2019 |
Professor Jaishri Jethwaney is a PhD in Media and Elections from the School of International Studies, Jawaharlal Nehru University, and has worked at the premier Indian Institute of Mass Communication as professor and program director (advertising & public relations [PR]) for over a quarter century.
She has authored a number of textbooks, including Corporate Communication: Principles and Practice, Social Sector Communication in India and co-authored Advertising Management, among many others.
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Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested!
The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.