Winning in Emerging Markets: A Road Map for Strategy and Execution

Tarun Khanna & Krishna G. Palepu

Physical

Available

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go to book for mapping a strategy for entering new markets— and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential.

In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “ institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

What will you learn from this book

  1. Understanding Diverse Markets: Acknowledging the diversity and complexity of emerging markets, each with unique cultural, economic, and regulatory landscapes.

  2. Adaptation and Localization: Emphasizing the need to adapt business models, products, and services to suit the specific needs and preferences of local markets.

  3. Market Entry Strategies: Evaluating different market entry strategies such as partnerships, joint ventures, acquisitions, or greenfield investments, considering the specific market dynamics.

  4. Risk Assessment and Management: Recognizing and managing risks inherent in emerging markets, including political instability, regulatory changes, currency fluctuations, and cultural nuances.

  5. Building Relationships and Networks: Highlighting the importance of building strong relationships with local stakeholders, governments, suppliers, and communities to navigate the market effectively.

  6. Innovation and Creativity: Encouraging innovation and creativity in product development, marketing strategies, and business models tailored to meet the needs of emerging market consumers.

  7. Balancing Global and Local Strategies: Finding a balance between global strategies and local responsiveness, leveraging global strengths while adapting to local conditions.

  8. Sustainable Growth Strategies: Incorporating sustainability and social responsibility into business strategies to align with local societal expectations and long-term success.

  9. Talent Development and Human Capital: Focusing on developing local talent, leadership, and human capital to drive growth and build a sustainable presence in emerging markets.

  10. Continuous Learning and Adaptation: Emphasizing the importance of continuous learning, agility, and adaptation in response to changing market dynamics and evolving consumer behaviors.

Language English
ISBN-10 1422166953
ISBN-13 9781422166956
No of pages 272
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 28 Apr 2010

About Author

Related Books