Brand-Wise

Jyothi Menon & Pradeep Nevatia

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Brand-wise is all about creating a brand of an organization to attract talent. people presumably view companies they want to work for Exactly the same way they look at their interpersonal relationships. People differ in their reasons for choosing to work for different organizations, just as they pick a certain type of person to get into a particular kind of relationships. Therefore, companies need to become beacons of brands that attract talent. it is this talent that will drive efficiency and enhance bottom lines so that some of the profitability can be used to sustain the re-engineering tactics of seeking alternate talent. the brand of an organization has to be constructed carefully. It has to be built with passion, love, honesty and complete vision, it needs visionary zeal courage. It needs courage, for these are not things that are done ordinarily.

What will you learn from this book

  1. Employee Brand Advocacy: Emphasizes the role of employees as brand ambassadors and the importance of aligning their values with the brand's.

  2. Internal Brand Culture: Discusses cultivating a strong internal brand culture to foster engagement, loyalty, and a sense of ownership among employees.

  3. Brand Leadership: Explores the role of leadership in championing the brand's vision and values, influencing employee commitment to the brand.

  4. Training and Development: Highlights the significance of continuous training and development programs to equip employees in delivering the brand promise.

  5. Communication Strategies: Discusses effective communication strategies to ensure employees understand and embody the brand's message consistently.

  6. Employee Engagement and Satisfaction: Examines the link between employee satisfaction, engagement, and their impact on brand perception.

  7. Innovation and Collaboration: Explores fostering an environment of innovation and collaboration among employees to drive brand growth.

  8. Performance Metrics: Discusses methods to measure employee contribution to brand building and how it impacts overall brand success.

  9. Organizational Alignment: Emphasizes aligning organizational goals with the brand's objectives to ensure a cohesive approach.

  10. Customer-Centric Employee Mindset: Encourages adopting a customer-centric mindset among employees to enhance customer experiences and brand loyalty.

Language English
ISBN-10 81-88661-29-5
No of pages 88
Font Size Medium
Book Publisher East West Books
Published Date 30 Jan 2007

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