The big Book Of Small business

Tom Gegax Phil bolsta

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Your shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar?

Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.

In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:

Starting, funding, and getting your new business off the ground

Crafting a mission and growing a corporate culture that works

Hiring the best people and maximizing their potential

Communicating and negotiating with your employees, customers, and suppliers

Creating processes for continuous innovation and growth

Protecting your business from unforeseen dangers

Planning for growth

And much more . . .

As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.

What will you learn from this book

  1. Leadership and Vision: Effective leadership and a clear vision are crucial for the success of small businesses. The book may discuss strategies for developing strong leadership qualities and defining a compelling vision for the business.

  2. Customer-Centric Approach: Many successful small businesses prioritize customer satisfaction. The book might highlight the importance of understanding customer needs, building relationships, and delivering value to clients.

  3. Team Building and Employee Engagement: Building a motivated and engaged team is essential. The book may offer insights into hiring, training, and retaining talented employees in a small business context.

  4. Financial Management: Proper financial management is a key aspect of running a small business. The book could cover topics such as budgeting, cash flow management, and financial planning.

  5. Marketing and Branding: Effective marketing and branding strategies are vital for attracting and retaining customers. The book may discuss practical approaches for marketing a small business within budget constraints.

  6. Adaptability and Innovation: Small businesses often operate in dynamic environments. The book might emphasize the importance of adaptability and innovation to stay competitive and relevant.

  7. Time Management: Entrepreneurs in small businesses often wear multiple hats. The book may provide tips on effective time management and prioritization of tasks.

  8. Networking and Partnerships: Building a network of contacts and forming strategic partnerships can be beneficial for small businesses. The book may explore the value of networking and collaboration.

  9. Risk Management: Small business owners face various risks. The book could cover strategies for identifying, mitigating, and managing risks to ensure long-term sustainability.

  10. Work-Life Balance: Balancing work and personal life is a common challenge for entrepreneurs. The book might address ways to achieve a healthy work-life balance while managing the demands of a small business.

Language English
ISBN-10 9780061206696
No of pages 421
Font Size Medium
Book Publisher Harper Collins
Published Date 06 Feb 2007

About Author

Author : Tom Gegax Phil bolsta

1 Books

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