Closing Techniques: That Really Work!

Stephan Schiffman

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Explains the selling process, suggests specific ideas to improve the closing process, and argues that sales personnel should rexamine their relationship with the sales prospect.

What will you learn from this book

  1. Understanding the Prospect: Successful closing techniques involve a deep understanding of the prospect's needs, preferences, and decision-making process.

  2. Effective Communication: Mastering communication skills is essential for guiding prospects through the sales process and addressing their concerns.

  3. Building Rapport: Establishing a strong rapport with the prospect is crucial for creating a positive and trusting relationship, facilitating the closing process.

  4. Handling Objections: A key aspect of closing is addressing objections effectively. This involves active listening and providing tailored responses to alleviate concerns.

  5. Timing is Critical: Knowing when and how to introduce closing techniques is an art. Understanding the prospect's buying signals and cues helps in choosing the right moment.

  6. Creating a Sense of Urgency: Techniques that instill a sense of urgency can prompt prospects to make decisions more quickly, preventing procrastination.

  7. Trial Closes: Gradual trial closes throughout the sales process can help gauge the prospect's receptiveness and pave the way for the final close.

  8. Offering Solutions: Effective closers focus on presenting their product or service as a solution to the prospect's specific needs or challenges.

  9. Confidence and Enthusiasm: Confidence and enthusiasm are contagious. A confident and enthusiastic demeanor can influence the prospect positively.

  10. Continuous Learning: The sales landscape evolves, and effective salespeople continually refine their techniques, staying informed about industry trends and customer behaviors.

Language English
ISBN-10 1558504109
ISBN-13 9781558504103
No of pages 153
Font Size Medium
Book Publisher Adams Media Corporation
Published Date 01 Sep 1994

About Author

Author : Stephan Schiffman

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