Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Jim Stengel

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Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.   In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. 

Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.  After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor.  This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.

Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.

Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos,  Grow unlocks the code for twenty-first century business success.

 

What will you learn from this book

  1. Purpose-Driven Growth: Successful companies focus on a clear sense of purpose or ideals, which becomes a driving force behind their growth strategies and decisions.

  2. Consumer Connection: Aligning corporate ideals with customer values helps build a strong emotional connection with consumers, leading to brand loyalty and sustained growth.

  3. Employee Engagement: Companies with strong ideals create a positive workplace culture by engaging employees with a shared sense of purpose, fostering loyalty and productivity.

  4. Innovation as a Differentiator: Ideals can inspire innovation and differentiation, allowing companies to stand out in the market and continually meet evolving consumer needs.

  5. Brand Building: The book likely emphasizes how ideals play a central role in effective brand building, contributing to a positive brand image and reputation.

  6. Long-Term Vision: Successful companies with ideals tend to prioritize long-term goals over short-term gains, fostering sustainable growth and profitability.

  7. Ethical Business Practices: Corporate ideals often translate into ethical business practices, contributing to trust among stakeholders and mitigating risks associated with unethical behavior.

  8. Measuring Impact: Expect discussions on how companies can measure the impact of their ideals, including the development of metrics that go beyond traditional financial indicators.

  9. Adaptability and Resilience: Companies that embrace ideals are often more adaptable and resilient, navigating challenges with a sense of purpose and commitment.

  10. Leadership Role: The book may underscore the critical role of leadership in championing and embodying a company's ideals, setting the tone for the organization and influencing its success.

Language English
ISBN-10 9780307720351
ISBN-13 9780307720351
No of pages 322
Font Size Medium
Book Publisher Crown Business
Published Date 27 Dec 2011

About Author

Author : Jim Stengel

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