Making the Elephant Dance: The Tata Way to Innovate, Transform and Globalize

Sunil Mithas



How should incumbents transform themselves? Making the Elephant Dance provides a roadmap using the levers of business excellence, innovation and globalization by documenting the Tata group’s transformational journey from a $5.8-billion Indian firm in 1992 to a $103-billion global powerhouse in 2014, with over 65 per cent of revenues coming from outside India.

Tata is one of the most admired companies in the world. This book explains the sequence of leadership and management interventions that Tata used following the liberalization of the Indian economy in the 1990s to become the largest private-sector employer in both India and the United Kingdom, and acquire iconic brands such as Jaguar Land Rover and Tetley.

Sunil Mithais profiles the transformational journey of incumbents such as Tata Steel, Jaguar Land Rover, Tata Consultancy Services, Titan, Indian Hotels, Tata Power and Tata Chemicals to provide a framework for almost any organization to rediscover its potential and charge ahead.

What will you learn from this book

  1. Efficiency and Effectiveness: Emphasizes the importance of enhancing both efficiency (doing things right) and effectiveness (doing the right things) in business processes.

  2. Continuous Improvement Culture: Advocates for fostering a culture of continuous improvement, where employees are encouraged to identify inefficiencies and suggest improvements.

  3. Customer-Centric Processes: Stresses aligning business processes with customer needs and expectations to enhance customer satisfaction and loyalty.

  4. Data-Driven Process Improvement: Discusses the role of data analytics and metrics in identifying bottlenecks, measuring performance, and guiding process improvement initiatives.

  5. Lean and Agile Principles: Explores the adoption of lean and agile methodologies to streamline processes, reduce waste, and increase responsiveness to changes.

  6. Change Management and Leadership: Highlights the importance of strong leadership and effective change management strategies in driving successful process improvements.

  7. Cross-Functional Collaboration: Emphasizes the need for collaboration across departments or functional areas to optimize end-to-end processes and eliminate silos.

  8. Technology Enablement: Discusses how leveraging technology and automation can improve efficiency and effectiveness within business processes.

  9. Risk Mitigation and Compliance: Addresses the integration of risk management and compliance measures into improved processes for sustainable operations.

  10. Measuring and Sustaining Improvement: Encourages measuring the impact of process improvements and implementing mechanisms for sustaining those improvements over time.

Language English
ISBN-10 9780670088287
ISBN-13 9780670088287
No of pages 318
Font Size Medium
Book Publisher Penguin Books India
Published Date 25 Aug 2015

About Author

Author : Sunil Mithas


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