Black Belt

David Hornery , Joseph Healy



Disillusioned with the four big Australian banks' culture and strategy, Joseph Healy and David Hornery started thinking about a startup that would improve and disrupt the immovable banking sector. Although they were self-professed ‘ no spring chickens' who fell outside of the usual millennial startup entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia' s biggest companies.

Inspired by the Netflix mantra ‘ that will never work' , Joseph and David founded Judo Bank in 2016 and disrupted the Australian banking market against all odds. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy. In Black Belt the authors share keys lessons from the Judo journey and their decades in business prior to the startup. This is a true masterclass in planning, launching and scaling a business.

What will you learn from this book

  1. Mindset Matters: Developing a resilient and growth-oriented mindset is crucial for entrepreneurial success.

  2. Value Proposition: Clearly defining your unique value proposition helps you stand out in a competitive market.

  3. Customer-Centric Approach: Focusing on understanding and solving customer problems leads to sustainable business growth.

  4. Execution Excellence: Implementation and execution are as important as having a great idea. Consistency and attention to detail are key.

  5. Adaptability: Being flexible and willing to pivot based on market feedback is essential for staying relevant.

  6. Financial Literacy: Understanding basic financial concepts like cash flow, profitability, and budgeting is crucial for business sustainability.

  7. Building a Strong Team: Surrounding yourself with talented and motivated individuals who complement your skills is vital for long-term success.

  8. Effective Communication: Clear communication internally with your team and externally with customers, investors, and stakeholders is fundamental.

  9. Continuous Learning: Embracing a culture of learning and seeking feedback helps you iterate and improve your business over time.

  10. Resilience and Persistence: Entrepreneurship is a journey filled with challenges. Building resilience and staying persistent in the face of setbacks is key to achieving your goals.

Language English
ISBN-10 9361139207
ISBN-13 9789361139208
No of pages 208
Font Size Medium
Book Publisher Macmillan
Published Date 25 Mar 2024

About Author

Author : David Hornery


Related Books