Jugaad Innovation

Navi Radjou Jaideep Prabhu & Simone Ahuja



A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.

Language English
ISBN-10 9780143429722
ISBN-13 9780143429722
No of pages 344
Font Size Medium
Book Publisher Random House
Published Date 22 Mar 2017

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