Jugaad Innovation

Navi Radjou Jaideep Prabhu & Simone Ahuja

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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.

What will you learn from this book

  1. Frugal Innovation: Jugaad innovation is characterized by its frugal approach, emphasizing simplicity, cost-effectiveness, and resourcefulness in finding solutions.

  2. Flexibility and Adaptability: Jugaad encourages a flexible and adaptive mindset, where individuals and organizations can quickly respond to challenges and opportunities.

  3. Innovate with Less: The book advocates for doing more with less, suggesting that constraints can inspire creative solutions and lead to breakthrough innovations.

  4. User-Centric Approach: Jugaad emphasizes understanding the needs of end-users and creating solutions that directly address their specific challenges and requirements.

  5. Speed and Agility: Jugaad innovation values speed and agility in the innovation process, allowing for rapid prototyping and quick iterations to refine solutions.

  6. Collaboration and Open Innovation: The book discusses the importance of collaboration and open innovation, drawing on the collective wisdom and skills of diverse individuals and communities.

  7. Leveraging Diversity: Jugaad innovation leverages diverse perspectives and backgrounds, recognizing that solutions can emerge from unexpected sources and unconventional thinking.

  8. Sustainable Solutions: The concept promotes sustainable solutions that not only address immediate needs but also contribute to long-term environmental and social sustainability.

  9. Jugaad Mindset for Organizations: The book explores how organizations can cultivate a jugaad mindset, fostering a culture of innovation, risk-taking, and continuous improvement.

  10. Global Relevance: Jugaad principles are discussed in a global context, showing how they can be applied across various industries and regions to solve complex problems.

Language English
ISBN-10 9780143429722
ISBN-13 9780143429722
No of pages 344
Font Size Medium
Book Publisher Penguin Random House
Published Date 01 Jan 2012

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