Softwar: An Intimate Portrait of Larry Ellison and Oracle
Matthew Symonds & Larry Ellison
Physical
In CirculationWhat will you learn from this book
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Larry Ellison's Journey: Chronicles the life, ambitions, and leadership style of Larry Ellison, from his upbringing to becoming one of the tech industry's most prominent figures.
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Oracle's Genesis: Explores the founding of Oracle Corporation and its growth into a major player in the software industry.
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Business Strategy and Innovation: Discusses Oracle's business strategies, product innovations, and the competitive landscape within the software industry.
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Corporate Culture and Leadership: Explores the corporate culture cultivated by Larry Ellison and its impact on Oracle's success, including his leadership approach and management style.
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Challenges and Controversies: Addresses the challenges, controversies, and setbacks faced by Oracle and Ellison throughout their journey.
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Acquisitions and Expansion: Highlights Oracle's expansion strategies, including mergers and acquisitions, and their role in shaping the company's portfolio.
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Technological Advancements: Discusses Oracle's contributions to technology, databases, enterprise software, and their impact on the IT industry.
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Competing in the Market: Examines Oracle's strategies for competing against rivals and adapting to changing market conditions.
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Global Influence: Explores Oracle's global influence, market presence, and impact on businesses and industries worldwide.
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Legacy and Future Prospects: Considers Larry Ellison's legacy, Oracle's contributions to the tech industry, and its potential future directions.
| Language | English |
|---|---|
| ISBN-10 | 0-7432-2505-8 |
| ISBN-13 | 9780743225052 |
| No of pages | 512 |
| Font Size | Medium |
| Book Publisher | Simon & Schuster |
| Published Date | 07 Sep 2004 |
About Author
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In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company. Perhaps even more than Microsoft's, Oracle's products are essential to today's networked world.
In Softwar, journalist Matthew Symonds gives readers exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend.
With a new and expanded epilogue for the paperback edition that tells the story behind Oracle's epic struggle to win control of PeopleSoft, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life.