Search Marketing Strategies

James Colborn


In Circulation
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. Readership Primary: Marketing professionals - those who have started their experiences with search engines or are looking for the hook as to why they should start. E-Marketing professionals looking to expand their knowledge (agency, SEM professionals (not SEO professionals) and eCommerce Managers). Secondary: Final year marketing undergraduates specializing in E-Marketing in their dissertations or final projects. Postgraduate marketing students taking an E-Marketing course or incorporating these strategies into a full interactive marketing plan. Professionals taking CIM or IDM courses (such as the E-Marketing Award).
Language English
ISBN-10 81-312-0754-4
No of pages 227
Book Publisher Butterworth-Heinemann
Published Date 30 Nov -0001

About Author

Author : James Colborn

2 Books

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