What will you learn from this book
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Founding Vision and Mission: Explore the initial vision and mission of Avon and how these principles influenced the company's early development.
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Entrepreneurial Spirit: Understand how Avon fostered an entrepreneurial spirit, particularly among its representatives, and how this contributed to its success.
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Sales and Marketing Strategies: Learn about the sales and marketing strategies employed by Avon to build a vast network of representatives and reach a global audience.
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Women Empowerment: Investigate how Avon positioned itself as a company focused on empowering women, both as employees and as independent representatives.
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Product Innovation: Explore the role of product innovation in Avon's success, particularly in the beauty and cosmetics industry.
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Global Expansion: Understand how Avon expanded its operations globally, adapting its business model to different cultural and market contexts.
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Challenges and Resilience: Examine the challenges that Avon faced over the years and how the company demonstrated resilience and adaptability in response.
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Corporate Culture: Learn about Avon's corporate culture and how it contributed to employee engagement, loyalty, and overall company success.
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Leadership Impact: Understand the impact of key leaders within Avon and how their strategies and decisions shaped the company's trajectory.
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Social Responsibility: Explore Avon's approach to social responsibility, including philanthropy, community engagement, and initiatives that align with its values.
| Language | English |
|---|---|
| ISBN-10 | 0471710261 |
| ISBN-13 | 9780471710264 |
| No of pages | 264 |
| Font Size | Medium |
| Book Publisher | Wiley |
| Published Date | 10 May 2005 |
About Author
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A Winning Formula for Selling to Women Around the World
Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world′s largest direct sales organization with almost five million representatives in more than 140 countries.
AVON: Building the World′s Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds especially to women.
Through this entertaining journey, you′ll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development.
"By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company′s success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
Mary Sammons, President and CEO, Rite Aid Corporation
"The book is an excellent primer on how to successfully make alternative forms of distribution work."
Allen Burke, Director of Merchandising, QVC, Inc.
"The author′s incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America′s most spellbinding success stories."
Annette Green, President Emeritus, The Fragrance Foundation