Brand Cliches

Raman Kalia



Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions.

The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.

Language English
ISBN-10 9789352013593
ISBN-13 9789352013593
No of pages 212
Book Publisher Leadstart Publishing Private Limited
Published Date 01 Jan 2015

About Author

Author : Raman Kalia


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