The Game Changer - How Every Leader Can Drive Everyday Innovation

A.G. Lafley And Ram Charan


In Circulation

'A.G. Lafley has made Procter and Gamble great again'-Economist'Ram Charan is the most influential consultant alive'-Fortune magazineHow to increase and sustain organic revenue and profit growth-whether you're running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; hugely improved organic revenue growth, cash flow, and operating margins; and significantly boosted dividends.

How? A. G. Lafley and his leadership team have integrated innovation into everything Procter & Gamble does-creating new customers and new markets.Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Nokia, Lego, and GE have become game-changers. Their inspiring lessons will help you achieve higher growth and higher margins, tap in to abundant creativity outside your business, manage risk and integrate innovation into your decision-making. In a world of unprecedented change and competitiveness, innovation is the best-and arguably the only-way to win. Innovation is not a separate activity, but the job of everyone in a leadership position and the integral driving force for any business that wants to grow and succeed.This is a game-changing book that helps you redefine your leadership

What will you learn from this book

  1. Customer-Centric Innovation: Prioritizing customer needs and insights is crucial for successful innovation. Understanding and addressing customer pain points can lead to breakthrough ideas.

  2. Innovation Strategy: Developing a clear innovation strategy aligned with business goals is essential. It involves setting objectives, allocating resources, and creating a framework for innovation efforts.

  3. Culture of Innovation: Cultivating a culture that encourages experimentation, risk-taking, and learning from failures is vital. An environment where creativity is nurtured fosters continuous innovation.

  4. Cross-Functional Collaboration: Effective innovation often requires collaboration across different departments or teams. Encouraging diverse perspectives can lead to more comprehensive and innovative solutions.

  5. Iterative Approach: Embracing an iterative approach to innovation, such as rapid prototyping and testing, allows for quicker learning and adaptation to changing market needs.

  6. Leadership's Role: Strong leadership is pivotal in driving and supporting innovation efforts. Leaders need to champion innovation, provide resources, and create an environment where creativity thrives.

  7. Risk Management: While innovation involves risk, managing and mitigating risks through careful planning and analysis is crucial for sustainable innovation.

  8. Measurement and Evaluation: Establishing metrics and key performance indicators (KPIs) to evaluate innovation efforts helps in tracking progress and making informed decisions.

  9. External Partnerships: Collaborating with external partners, such as startups, industry experts, or customers, can bring fresh perspectives and accelerate innovation.

  10. Continuous Improvement: Innovation is an ongoing process. Encouraging continuous improvement and evolution of ideas ensures that organizations stay relevant and competitive in a rapidly changing market.

Language English
ISBN-10 0143065173
ISBN-13 9780143065173
No of pages 336
Font Size Medium
Book Publisher Penguin Books
Published Date 01 Jan 2008

About Author

Author : A.G. Lafley And Ram Charan

2 Books

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