70% of retailers and 58% of suppliers report that responsiveness to consumer and market trends is the key criteria for successful collaboration. The issues cropping up in the supply chain thatdisrupts this connection or collaborative efforts is actually a direct impact of failed connections between the various nodes in retail.
However, the industry is taking this thought very seriously and collaborative efforts are underway to seal a trustworthy connection between retailers, consumers, the bigger market, and much more. Collaboration is the talk of the town and it is known to empower and add more clarity to doing business. Retailers are shaking hands with each other and other businesses to grow and conquer.
The environment of collaboration is very positive and it actually overlays on the idea of funding and clearly brings to light the partnerships that small, growing brands are doing with bigger brands across categories or within their same categories. Whether it is the founder of a growing brand investing in a brand they believe in or a celebrity choosing a brand to become their ambassador and prime investor, the whole ecosystem is breathing a new life.
Honouring these new pathways in retail we discuss the idea of category expansion in detail as the cover feature of this issue and also bring to light an exclusive interview with the CEO of FitFlop and Metro Brands while they collaborate to initiate a new retail journey in India. The consumer has become very conscious today and these new brands and the collaborations brought to light are actually highlighting these empowered consumers and are ready to woo them further.
Times are very interesting and we have a lot coming up to discuss, debate, and stir a conversation around retail and its varied aspects. As we inch closer to the next season of PRC due in August or even the ICS scheduled for November, we are trying to keep an eye on the changing retail trends and lap them with glory to present to the industry a voice of change. Let’s empower retail and step into an era of newness by creating the right bonds!
Author : Images Group
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