Marketing Through Minefields (Harvard Business Review Case Studies)

Harvard Business Review

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In Circulation

Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to compete globally? How can you satisfy different customers without appearing to play favorites? See how leading marketing experts weigh in on these and other crucial questions and find answers to your toughest challenges in this collection of the most popular Harvard Business Review cases.

Language English
ISBN-10 9781422199923
ISBN-13 9781422199923
No of pages 208
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 05 Jan 2009

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Author : Harvard Business Review

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