Nature'S Keepers

Bill Birchsard

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With more than $3.7 billion in assets and annual revenue approaching $1 billion, the Nature Conservancy has generated staggering growth that would be the envy of any business. Founded in 1946 by a small circle of concerned ecologists, the Conservancy has become the world's largest environmental organization with 1.2 million members-up from 500,000 in 1990-and 3,500 employees operating in 50 states and 28 countries across the world. Nature's Keepers, both a management chronicle and a leadership tale, details the inner workings of the Conservancy: the culture and management, the strategy and decisions, and the courageous and ingenious individuals who have made the Conservancy so effective. Bill Birchard reveals how the Conservancy's controversial business model-preserving ecosystems while meeting human needs-has earned the praise of management gurus such as Peter Drucker, and is both widely emulated throughout the nonprofit community and greatly respected by business scholars and CEOs all over the country. He ultimately shows how the Conservancy's practice of supporting innovative approaches has fostered successful leaders, determined to mold-rather than just manage-the world they hope to leave to their children.
Language English
ISBN-10 0-7879-7158-8
No of pages 252
Book Publisher John Wiley & Sons
Published Date 30 Nov -0001

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Author : Bill Birchsard

2 Books

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