Iacocca: An Autobiography

Lee Lacocca

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“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

What will you learn from this book

  1. Rise to Prominence: The memoir outlines Iacocca's rise to prominence within the automotive industry, from his early days at Ford Motor Company to his tenure as CEO of Chrysler Corporation.

  2. Innovations in Automotive Design: Iacocca's contributions to automotive design and innovation are highlighted, including his role in the development of iconic vehicles such as the Ford Mustang and the Chrysler minivan.

  3. Crisis Management: The book discusses Iacocca's adept handling of crises within the automotive industry, including his leadership during the 1970s economic downturn and the subsequent government bailout of Chrysler.

  4. Marketing and Branding: Iacocca's expertise in marketing and branding is showcased throughout the memoir, as he shares insights into successful advertising campaigns and strategies for building brand loyalty.

  5. Management Philosophy: Iacocca outlines his management philosophy, emphasizing the importance of teamwork, accountability, and a customer-focused approach to business.

  6. Entrepreneurial Spirit: The memoir reflects Iacocca's entrepreneurial spirit and willingness to take risks, as he shares anecdotes of bold decision-making and calculated gambles throughout his career.

  7. Political Activism: Iacocca's foray into political activism is explored, including his advocacy for economic policies and his unsuccessful bid for the presidency in 1988.

  8. Personal Challenges: The book delves into Iacocca's personal challenges and setbacks, including his struggles with family issues and health problems, offering readers a glimpse into the man behind the public persona.

  9. Legacy and Influence: Iacocca reflects on his legacy and influence within the automotive industry and beyond, discussing the impact of his leadership on corporate culture and business practices.

  10. Lessons Learned: Throughout the memoir, Iacocca shares valuable lessons learned from his experiences in business and life, offering practical advice and wisdom for aspiring entrepreneurs and leaders.

Language English
ISBN-10 0553251473
ISBN-13 9780553251470
No of pages 357
Font Size Medium
Book Publisher Bantam Books
Published Date 03 Apr 2007

About Author

Author : Lee Lacocca

2 Books

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