Clarity and Precision: Emphasis on clear and precise writing, avoiding unnecessary jargon or ambiguity to ensure the reader easily understands the content.
Consistent Formatting: Guidelines on consistent formatting of documents, including punctuation, headings, and the use of italics or quotation marks.
Grammar and Syntax: Rules and recommendations on proper grammar usage and sentence structure to maintain clarity and coherence in writing.
Active Voice: Encouragement to use the active voice for direct and concise communication, rather than passive constructions that may be less engaging.
Economic Terminology: Guidance on the use of economic terminology and jargon, ensuring accurate and appropriate language in articles related to economic topics.
Audience Considerations: Recommendations on tailoring writing style and tone to the target audience, considering their level of expertise and interest in the subject matter.
Numerical and Statistical Presentation: Rules for presenting numerical data and statistics clearly and consistently, including the use of figures, percentages, and decimal points.
Quotations and Citations: Guidelines for the proper use of quotations and citations, ensuring accuracy and adherence to citation styles.
Avoiding Redundancy: Encouragement to eliminate unnecessary words or redundant phrases to make writing more concise and impactful.
Editorial Independence: Emphasis on maintaining editorial independence and avoiding bias in reporting and writing.
Language | English |
---|---|
ISBN-10 | 1846681758 |
ISBN-13 | 9781846681752 |
No of pages | 272 |
Font Size | Medium |
Book Publisher | Wiley |
Published Date | 03 Dec 2010 |
© 2024 Dharya Information Private Limited
The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.
Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then: