The Economist Style Guide

Anomymous

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The first requirement of The Economist is that it should be readily understandable. Clear writing is the key to clear thinking. So think what you want to say, then say it as simply as possible.

Readers are primarily interested in what you are saying. The way you say it may encourage them either to read on or to give up. If you want them to read on, then:

  • Catch their attention Do not spend sentences setting the scene or sketching in the background. Hold the reader by the way you unfold the tale and by fresh and unpretentious use of language.
  • Read through your writing several times Edit it ruthlessly. Cut out anything superfluous. Unadorned, infancy prose is usually all you need.
  • Do not be stuffy Use the language of everyday speech, not that of spokesmen, lawyers or bureaucrats.
  • Do not be hectoring or arrogant Nobody needs to be described as silly: let your analysis prove that he is.
  • Do not be pleased with yourself Don't boast of your own cleverness by telling readers that you correctly predicted something or that you have a scoop. You are more likely to bore or irritate than to impress them.
  • Do not be too chatty Surprise, surprise is more irritating than informative.
  • Do not be too didactic Avoid sentences that begin Compare, Consider, Expect, Imagine, Remember or Take.
  • Do your best to be lucid Simple sentences help.

What will you learn from this book

  1. Clarity and Precision: Emphasis on clear and precise writing, avoiding unnecessary jargon or ambiguity to ensure the reader easily understands the content.

  2. Consistent Formatting: Guidelines on consistent formatting of documents, including punctuation, headings, and the use of italics or quotation marks.

  3. Grammar and Syntax: Rules and recommendations on proper grammar usage and sentence structure to maintain clarity and coherence in writing.

  4. Active Voice: Encouragement to use the active voice for direct and concise communication, rather than passive constructions that may be less engaging.

  5. Economic Terminology: Guidance on the use of economic terminology and jargon, ensuring accurate and appropriate language in articles related to economic topics.

  6. Audience Considerations: Recommendations on tailoring writing style and tone to the target audience, considering their level of expertise and interest in the subject matter.

  7. Numerical and Statistical Presentation: Rules for presenting numerical data and statistics clearly and consistently, including the use of figures, percentages, and decimal points.

  8. Quotations and Citations: Guidelines for the proper use of quotations and citations, ensuring accuracy and adherence to citation styles.

  9. Avoiding Redundancy: Encouragement to eliminate unnecessary words or redundant phrases to make writing more concise and impactful.

  10. Editorial Independence: Emphasis on maintaining editorial independence and avoiding bias in reporting and writing.

Language English
ISBN-10 1846681758
ISBN-13 9781846681752
No of pages 272
Font Size Medium
Book Publisher Wiley
Published Date 03 Dec 2010

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Author : Anomymous

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