Strategic Business Forecasting

Jae K. Shim



A book on practical business forecasting belongs in the library of everyone interested in business. Forecasting is extremely important to finance and accounting executives, business economists and managers at all levels.

Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides you with a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. The author explains the basic forecasting methodology and the practical applications. All aspects of business are discussed, making this a comprehensive and valuable reference.

The author avoids theoretical and mathematical discussions to gets right into how, when, and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid your comprehension of the subject. The author displays and explains printouts obtained using many popular spreadsheet programs and software packages.

The book goes far beyond just sales forecasting, encompassing a wide range of topics of major importance to practical business managers and finance professionals, including cash flow forecasting, cost prediction, earnings forecasts, bankruptcy prediction, foreign exchange forecasting, and interest rate forecasting. Written in an easy-to-read style, it is practical, current, and intriguing - a reference book to use throughout your business career.

What will you learn from this book

  1. Forecasting Methods: Exploring various forecasting methods, such as time series analysis, regression analysis, qualitative methods, and scenario planning, and their applications in different business contexts.

  2. Data Analysis Techniques: Understanding the importance of data collection, data cleaning, and statistical analysis in creating reliable forecasts.

  3. Market Analysis: Using forecasting to analyze market trends, consumer behavior, industry dynamics, and competitive landscapes to make strategic business decisions.

  4. Risk Assessment: Understanding the role of forecasting in risk assessment and risk management, enabling businesses to anticipate potential challenges and opportunities.

  5. Financial Forecasting: Discussing financial forecasting techniques, including cash flow forecasting, budgeting, and revenue projections, to aid financial planning and decision-making.

  6. Demand Forecasting: Exploring demand forecasting methods to predict future customer demand for products or services and optimize inventory management and production planning.

  7. Sales and Revenue Forecasting: Understanding how forecasting aids in predicting sales trends, revenue projections, and setting achievable sales targets.

  8. Technology and Forecasting: Discussing the integration of technology, such as data analytics, artificial intelligence, and machine learning, in enhancing the accuracy of business forecasts.

  9. Strategic Decision-Making: Demonstrating how accurate forecasting contributes to strategic decision-making, resource allocation, and long-term planning within organizations.

  10. Continuous Improvement: Emphasizing the need for continuous evaluation, refinement of forecasting models, and learning from past forecasts to improve future predictions.

Language English
ISBN-10 1574442511
ISBN-13 9781574442519
No of pages 308
Font Size Medium
Book Publisher CRC Press
Published Date 28 Jan 2000

About Author

Author : Jae K. Shim


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