Beyond Mobile: People, Communications and Marketing in a Mobilized World

Mats lindgren

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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Language English
ISBN-10 9780333985083
No of pages 261
Font Size Medium
Book Publisher Palgrave
Published Date 06 Mar 2002

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Author : Mats lindgren

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