What will you learn from this book
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Google's Origins: Discusses the founding of Google by Larry Page and Sergey Brin at Stanford University and the company's rapid growth from a startup to a tech giant.
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Disruptive Innovation: Explores how Google's search engine technology disrupted traditional models, revolutionizing the way people access and find information online.
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Business Strategies: Examines Google's unconventional business strategies, including its focus on user experience, its advertising model, and its forays into various tech sectors beyond search.
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Cultural Impact: Discusses the cultural impact of Google on society, including changes in information retrieval, internet privacy concerns, and the company's influence on daily life.
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Challenges and Controversies: Explores the challenges and controversies faced by Google, such as antitrust concerns, data privacy issues, and its relationship with governments.
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Innovation and Acquisitions: Highlights Google's culture of innovation, its approach to acquisitions, and its ventures into new technologies like Android, YouTube, and self-driving cars.
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Tech Industry Influence: Discusses Google's influence on the broader tech industry, its competition with other major companies, and its role in shaping the digital landscape.
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Leadership and Vision: Explores the leadership style of Larry Page and Sergey Brin, their vision for Google, and the company's evolution under their guidance.
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Ethical Considerations: Examines ethical dilemmas surrounding Google's operations, including issues related to user privacy, censorship, and corporate responsibility.
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Future Prospects: Discusses the future challenges and opportunities for Google, including its potential impact on industries beyond tech and its role in shaping the future of technology.
| Language | English |
|---|---|
| ISBN-10 | 978-0-7535-2242-4 |
| No of pages | 338 |
| Font Size | Medium |
| Book Publisher | Virgin Books |
| Published Date | 04 Mar 2010 |
About Author
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There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them.
In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.