The power of impossible thinking: Transform the Business of your Life and the Life of your Business

Yoram Wind , Colin Crook , Robert Gunther


In Circulation

Drawing on the latest neuroscientific research and their experience with corporate transformations, the authors explain how your mental models stand between you and reality, distorting all your perceptions, and how they create both limits and opportunities.

You'll learn how to develop new ways of seeing; how to keep your mental models fresh and relevant; when to change to a newmodel; how to build a portfolio of models; and improving your models through constant experimentation.

Language English
ISBN-10 9788129707321
ISBN-13 9788129707321
No of pages 274
Font Size Medium
Book Publisher Pearson Prentice Hall
Published Date 22 Jul 2004

About Author

Author : Yoram Wind


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