Welcome to the Creative Age: Bananas, Business and the Death of Marketing

Mark Earls



This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Language English
ISBN-10 9780470844991
ISBN-13 9780470844991
No of pages 292
Font Size Medium
Book Publisher Wiley
Published Date 27 Jun 2002

About Author

Author : Mark Earls


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