Welcome to the Creative Age: Bananas, Business and the Death of Marketing

Mark Earls



This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

What will you learn from this book

  1. Collaborative Creativity: Embracing a collaborative approach to creativity, where ideas are generated collectively rather than relying on individual brilliance.

  2. Community Building: Recognizing the importance of building communities and fostering connections between individuals, brands, and products.

  3. Consumer Participation: Involving consumers in the creative process and decision-making, acknowledging their role as active contributors rather than passive recipients.

  4. Authenticity Matters: Authenticity is crucial in the creative age. Brands and businesses that authentically connect with their audience are more likely to succeed.

  5. Adapting to Change: Acknowledging and adapting to the rapid changes in technology, communication, and consumer behavior that characterize the creative age.

  6. Storytelling for Impact: Leveraging the power of storytelling to convey messages, create emotional connections, and engage audiences in a meaningful way.

  7. Data-Driven Creativity: Utilizing data and insights to inform creative strategies, tailoring content and experiences to match the preferences and behaviors of the target audience.

  8. Brand as Culture: Viewing a brand not just as a product or service but as a cultural entity that reflects and shapes the values, beliefs, and behaviors of its audience.

  9. Disruption and Innovation: Embracing disruption and innovation as driving forces in the creative age, where new ideas and approaches can lead to significant breakthroughs.

  10. Marketing as a Dynamic System: Seeing marketing as a dynamic and interconnected system rather than a set of isolated tactics, with an emphasis on adaptability and fluidity.

Language English
ISBN-10 9780470844991
ISBN-13 9780470844991
No of pages 292
Font Size Medium
Book Publisher John Wiley & Sons,Inc
Published Date 27 Jun 2002

About Author

Author : Mark Earls


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