The Art Of Innovation

Tom Kelley & Jonathan Littman


There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, the general manager of the world-renowned design firm IDEO, Thomas Kelley, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
Language English
ISBN-10 1-86197-583-X
No of pages 307
Book Publisher Doubleday
Published Date 30 Nov -0001

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