What will you learn from this book
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Entrepreneurial Spirit: The biography highlights Richard Branson's entrepreneurial spirit and his penchant for taking risks and challenging the status quo in various industries.
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Virgin Brand: Bower delves into the creation and expansion of the Virgin brand, tracing its evolution from a small record shop to a global conglomerate encompassing numerous businesses, including music, airlines, telecommunications, and space travel.
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Marketing Genius: The book explores Branson's marketing genius and his ability to generate publicity and buzz around Virgin's products and services through innovative advertising campaigns and publicity stunts.
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Leadership Style: Bower examines Branson's leadership style, emphasizing his hands-on approach, unconventional management techniques, and emphasis on employee empowerment and customer satisfaction.
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Challenges and Setbacks: The biography does not shy away from documenting Branson's failures and setbacks, including business ventures that did not succeed and legal battles with competitors and business partners.
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Philanthropy and Social Causes: Bower discusses Branson's philanthropic efforts and his involvement in various social causes, including environmental conservation, humanitarian aid, and efforts to combat climate change.
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Personal Life: The book offers insights into Branson's personal life, including his relationships, family dynamics, and hobbies, providing readers with a glimpse into the man behind the public persona.
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Controversies and Criticisms: Bower addresses controversies surrounding Branson, including accusations of tax avoidance, criticism of his business practices, and concerns about Virgin's impact on competition in certain industries.
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Innovation and Creativity: The biography celebrates Branson's innovative spirit and creative vision, highlighting his ability to identify emerging trends and capitalize on new opportunities in diverse markets.
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Legacy and Impact: Finally, "Branson" reflects on Richard Branson's legacy and his lasting impact on the business world, as well as his influence as a role model for aspiring entrepreneurs and business leaders.
| Language | English |
|---|---|
| ISBN-10 | 0007302932 |
| ISBN-13 | 9780007302932 |
| No of pages | 416 |
| Font Size | Medium |
| Book Publisher | Harper Perennial |
| Published Date | 01 Sep 2008 |
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'Bower's book is a devastating indictment' Sunday Times
'Explosive … Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail
A sensational critical biography of the man and his business practices.
No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.
What is behind the success of the buccaneering balloonist, the tabloids’ favourite celebrity nude, the ‘grinning jumper’ and the scourge of corporate goliaths?
Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.
Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.