Blue Ocean Strategy

W Chan Kim & Renee Mauborgne

Physical

In Circulation

The collection you need to create more blue oceans.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.

In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.

This collection is the ideal start, or refresher, for creating more blue oceans.

What will you learn from this book

  1. Red Ocean vs. Blue Ocean: The authors distinguish between red oceans (competitive markets) and blue oceans (uncontested markets). Blue Ocean Strategy advocates shifting focus from competing in existing markets to creating new market spaces.

  2. Value Innovation: The concept of value innovation involves simultaneously pursuing differentiation and low cost, creating a leap in value for both customers and the company.

  3. Six Paths Framework: The authors introduce the Six Paths Framework, a tool for discovering new market opportunities by challenging conventional industry assumptions, exploring alternatives, and redefining market boundaries.

  4. Four Actions Framework: The Four Actions Framework encourages companies to eliminate, reduce, raise, and create factors in their industry to break away from the competition and create a blue ocean.

  5. Focus on Non-Customers: Blue Ocean Strategy emphasizes the importance of targeting non-customers—people who are not currently served by existing market offerings—and converting them into customers through innovative solutions.

  6. Visualizing Strategy with the Strategy Canvas: The Strategy Canvas is a visual tool that helps organizations compare their strategy to that of competitors and visualize the unique value proposition they can offer in the blue ocean.

  7. Tipping Point Leadership: The book discusses the challenges of implementing Blue Ocean Strategy and introduces the concept of Tipping Point Leadership to facilitate organizational change and buy-in.

  8. Execution and Renewal: Successful implementation requires effective execution. The authors stress the need for constant renewal and adaptation to ensure the sustainability of blue ocean initiatives.

  9. Value-Cost Trade-Off: Blue Ocean Strategy challenges the conventional belief that a trade-off exists between value and cost. Instead, it encourages companies to break this trade-off and offer high value at a low cost.

  10. Case Studies: The book includes numerous case studies, ranging from industries like Cirque du Soleil, Southwest Airlines, and Nintendo, illustrating successful applications of Blue Ocean Strategy across different sectors.

Language English
ISBN-10 1591396190
ISBN-13 9781591396192
No of pages 240
Font Size Medium
Book Publisher Harvard Business School Publishing
Published Date 25 Sep 2019

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