The Dragonfly Effect.

Jennifer Aaker & Andy Smith


In Circulation

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert.

• Introduction: Why Reading This Book Is Worth the Investment. • The Dragonfly Body The System That Keeps It Airborne. • Wing 1: Focus: How to Hatch a Goal That Will Make an Impact. • Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. • Wing 3: Engage: How to Make People Connect with Your Goal. • Wing 4: Take Action: How to Empower Others, Enable Them--and Cultivate a Movement. • Onward and Upward You're Flying! Now What?

Language English
ISBN-10 9788126533664
No of pages 211
Font Size Medium
Book Publisher Wiley
Published Date 28 Dec 2011

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