Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert.

• Introduction: Why Reading This Book Is Worth the Investment. • The Dragonfly Body The System That Keeps It Airborne. • Wing 1: Focus: How to Hatch a Goal That Will Make an Impact. • Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. • Wing 3: Engage: How to Make People Connect with Your Goal. • Wing 4: Take Action: How to Empower Others, Enable Them--and Cultivate a Movement. • Onward and Upward You're Flying! Now What?