Lend Me Yours Ears

Professor Max Atkinson


In Circulation

The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to prepare speeches when in a rush; the myths surrounding visual aids; the use of body language. And much more! This is destined to be the definitive text in this area.

What will you learn from this book

  1. Structure and Organization: Understanding the importance of structuring speeches effectively, including introductions, main points, and conclusions.

  2. Engagement Techniques: Exploring methods to captivate an audience, such as storytelling, humor, anecdotes, or visual aids.

  3. Body Language and Delivery: Emphasizing the significance of non-verbal communication, gestures, posture, and vocal delivery in conveying messages effectively.

  4. Audience Analysis: Highlighting the importance of knowing the audience, tailoring the message, and adapting the speech to connect with diverse listeners.

  5. Clarity and Conciseness: Encouraging clear and concise communication, avoiding jargon, and ensuring the message is easily understood.

  6. Persuasion and Influence: Exploring techniques for persuasive speaking, including the use of rhetoric, logic, and emotional appeals.

  7. Overcoming Nervousness: Strategies for managing stage fright or nervousness, building confidence, and delivering speeches with ease.

  8. Effective Openings and Closures: The significance of impactful beginnings and endings to grab attention and leave a lasting impression.

  9. Practice and Preparation: Stressing the importance of practice, rehearsal, and thorough preparation before delivering a speech.

  10. Feedback and Improvement: Encouraging seeking feedback, analyzing performances, and continuously improving public speaking skills.

Language English
ISBN-10 009189479-4
No of pages 376
Font Size Medium
Book Publisher Vermilion
Published Date 02 Sep 2004

About Author

Author : Professor Max Atkinson

2 Books

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