Commercial Break: The Inside Story of Saatchi And Saatchi

Alison Fendley

Physical

Available

It took Maurice and Charles Saatchi 25 years to build the most famous advertising agency in the world, yet they lost control in just a few hours, as charges of financial mismanagement led to a shareholders' revolt. This book is a record and a study of the events that led to the brothers' ousting.

What will you learn from this book

  1. Founding and Evolution of Saatchi & Saatchi: Details about the founding story of Saatchi & Saatchi, its growth trajectory, and significant milestones in its history.

  2. Creative Culture and Innovation: Emphasizes the agency's creative culture, innovative approaches to advertising, and their impact on the industry.

  3. Landmark Advertising Campaigns: Highlights iconic or groundbreaking advertising campaigns created by Saatchi & Saatchi, exploring their strategies and impact on popular culture.

  4. Client Relationships and Successes: Discusses the agency's relationships with major clients, successful collaborations, and the factors contributing to their success.

  5. Global Expansion and Challenges: Explores the challenges and successes faced by the agency during its expansion into global markets and its impact on the advertising landscape.

  6. Creative Leadership and Personalities: Profiles key leaders, influential figures, and creative talents within Saatchi & Saatchi, shedding light on their contributions to the agency's success.

  7. Innovative Advertising Strategies: Explores the innovative advertising strategies, disruptive techniques, and unique selling propositions employed by the agency.

  8. Cultural Impact and Brand Building: Discusses how Saatchi & Saatchi contributed to shaping consumer culture, brand building, and the evolution of advertising trends.

  9. Challenges and Controversies: Addresses any controversies, setbacks, or challenges faced by the agency throughout its history and how they were managed or overcome.

  10. Legacy and Industry Influence: Explores the enduring legacy of Saatchi & Saatchi within the advertising industry and its influence on subsequent generations of advertisers.

Language English
ISBN-10 9780241136072
ISBN-13 9780241136072
No of pages 215
Font Size Medium
Book Publisher Hamish hamilton
Published Date 14 Oct 2000

About Author

Author : Alison Fendley

NA

Related Books