Measure What Matters: OKRs - The Simple Idea that Drives 10x Growth

John Doerr

Physical

In Circulation

'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates

'Management magic....Measure What Matters is a must read for anyone motivated to improve their organization' - Former Vice President Al Gore, chairman of the Climate Reality Project

'Measure What Matters shows how any organization or team can aim high, move fast, and excel' , Sheryl Sandberg, Facebook COO

'Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life' - Jim Collins, author of Good to Great

'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson, author of Steve Jobs and The Innovators

'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies' - Gordon Moore, cofounder and former chairman of Intel

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The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

What will you learn from this book

  1. OKR Framework: The book introduces and explains the OKR (Objectives and Key Results) framework, a goal-setting system that aligns and focuses organizations, teams, and individuals toward common objectives.

  2. Alignment and Focus: OKRs are designed to align teams and individuals with organizational goals, ensuring that everyone is working towards the same objectives and focused on key results that measure progress.

  3. Agility and Adaptability: The OKR system promotes agility by allowing for regular adjustments to objectives and key results based on changing circumstances, fostering a more adaptive and responsive organizational culture.

  4. Ambitious and Achievable Goals: OKRs encourage setting ambitious but achievable goals. The key results provide measurable indicators of success, allowing organizations to track progress and make informed decisions.

  5. Transparency and Accountability: The book emphasizes the importance of transparency in sharing goals and progress. OKRs create a culture of accountability, where teams are responsible for achieving the results they commit to.

  6. Continuous Learning: The OKR process involves regular reviews and reflections, promoting a culture of continuous learning. Teams assess what worked, what didn't, and use these insights to improve future performance.

  7. Cascade Effect: OKRs can be cascaded down from top-level objectives to individual contributors, ensuring that everyone in the organization understands their role in achieving broader organizational goals.

  8. Focus on Excellence: The OKR framework encourages a focus on excellence and results-driven performance. It helps organizations move beyond mere activity to measure outcomes and impact.

  9. Employee Engagement: By involving employees in the goal-setting process and connecting individual efforts to broader objectives, OKRs can enhance employee engagement and motivation.

  10. Case Studies: The book provides real-world case studies of organizations that have successfully implemented the OKR framework, offering practical insights and lessons learned.

Language English
ISBN-10 9780241348482
ISBN-13 9780241348482
No of pages 320
Font Size Medium
Book Publisher Portfolio Penguin
Published Date 26 Apr 2018

About Author

Author : John Doerr

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