Value Disciplines: Treacy is known for his work on the three value disciplines—Operational Excellence, Customer Intimacy, and Product Leadership. The book may explore how companies can excel in one or more of these disciplines to achieve significant growth.

Strategic Focus: Treacy often emphasizes the importance of focusing on a clear strategic direction. The book may provide guidance on how companies can align their strategies to drive sustained growth.

Innovation: Achieving double-digit growth often involves continuous innovation. Treacy may discuss how companies can foster a culture of innovation and stay ahead in dynamic markets.

Customer-Centric Strategies: Given Treacy's focus on Customer Intimacy as a value discipline, the book might underscore the significance of understanding and meeting customer needs for achieving robust growth.

Execution Excellence: Effective execution is crucial for turning strategy into tangible results. The book may provide insights into how companies can enhance their execution capabilities.

Adaptability: In a rapidly changing business landscape, adaptability is key. Treacy may discuss how companies can be agile and responsive to market shifts and disruptions.

Market Dynamics: Understanding market dynamics is essential for sustained growth. The book might explore how companies can navigate competitive forces, identify opportunities, and mitigate risks.

Case Studies: Treacy often uses case studies to illustrate his strategic principles. The book may feature real-world examples of companies that have successfully achieved double-digit growth using Treacy's strategies.

Talent Management: People are a critical element in any growth strategy. The book may discuss how companies can attract, develop, and retain talent to support their growth objectives.

Risk Management: Given the unpredictable nature of business environments, the book may touch on effective risk management strategies to ensure sustainable growth.