Measuring The Value Of Partnering.

Larraine Segil



"How does one accurately measure an alliance? With all the factors involved -- productivity, decision making, team performance, the number of new customers, and damage control -- getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical.

Measuring the Value of Partnering gives readers a system for measuring a relationship’s contribution at every stage of the alliance, from creation to implementation to termination. This essential book features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai. Weaving these and other real-life examples together, Author Larraine Segil helps readers develop the appropriate metrics and then shows how and when to use them accurately and intelligently to achieve the greatest impact.

Timely and practical, Measuring the Value of Partnering provides the tools for making any alliance is work to maximum organizational advantage."

What will you learn from this book

  1. Strategic Partnerships: The book emphasizes the importance of strategic partnerships in driving business success. Partnerships can help companies access new markets, technologies, and resources.

  2. Value Measurement: Segil discusses the challenges of measuring the value of partnerships. Companies should develop clear metrics to assess the impact of partnerships on their business objectives.

  3. Risk Management: Effective risk management is crucial in partnerships. Companies should identify and mitigate potential risks to ensure the success of their partnerships.

  4. Collaboration: Collaboration is key to successful partnerships. Companies should work closely with their partners to achieve mutual goals and create value for both parties.

  5. Communication: Clear and open communication is essential in partnerships. Companies should establish regular communication channels with their partners to ensure alignment and transparency.

  6. Performance Evaluation: Segil highlights the importance of evaluating the performance of partnerships. Companies should regularly review their partnerships to assess their effectiveness and identify areas for improvement.

  7. Resource Allocation: Companies should allocate resources effectively to support their partnerships. This includes financial resources, as well as human capital and time.

  8. Strategic Alignment: Partnerships should be aligned with the company's overall strategy. Companies should ensure that their partnerships support their long-term business objectives.

  9. Adaptability: Companies should be adaptable in their partnerships. They should be willing to adjust their strategies and approaches based on changing market conditions and partner dynamics.

  10. Continuous Improvement: Segil emphasizes the importance of continuous improvement in partnerships. Companies should regularly review and refine their partnership strategies to drive ongoing value creation.

Language English
ISBN-10 0814407781
ISBN-13 9780814407783
No of pages 279
Font Size Medium
Book Publisher Amacom
Published Date 01 Mar 2004

About Author

Author : Larraine Segil

5 Books

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