Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future

Howard H Stevenson

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Here is a refreshing antidote to the change manifestos and reinvention tracts that currently crowd the business bookshelves. "Do Lunch or Be Lunch" is a provocative argument for predictability as the most powerful of management tools. People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. By the same token, they must make themselves predictable.

 It's mutual predictability that makes for successful organizations and helps people (and organizations) eat not get eaten! In a fresh and engaging style, Stevenson sounds the alarm on behalf of predictability. He shows how the deep need to predict and shape the future drives most of human behavior. Now, he argues, predictability is imperiled. This is true especially in business organizations, which undermine predictability when they arbitrarily dismiss employees or use self-interest as the basis for all decision-making.

 In fact, the organization that embraces predictability enhances its own effectiveness; by contrast, the company that thrives on unpredictability is not only inhumane, but also incompetent. Explaining that predictability and change are not mutually exclusive, Stevenson analyzes popular change programs like reengineering, continuous improvement, and restructuring as he makes a powerful case for understanding and preparing for the consequences of change before setting it in motion.

The book presents tools to hone predictive powers, make decisions, and measure risk, as well as to understand conflict and improve human interactions. It is as much a useful lens for individuals as they interpret their own lives as for corporations as they predict and improve on their own futures. Passionate, down-to-earth, and highly readable, "Do Lunch or Be Lunch" will entertain you, make you think, and prompt you to action to become a leader in helping people cope with change and in ensuring a successful (and profitable) future.

What will you learn from this book

  1. Understanding Patterns: Recognizing patterns in behavior, markets, or trends can offer insights into predicting future outcomes.

  2. Risk Management: Predictability aids in risk assessment and management by anticipating potential challenges or opportunities.

  3. Strategic Planning: Predictability is crucial in strategic planning, helping individuals and organizations set realistic goals and plans based on foreseeable outcomes.

  4. Decision-Making: Predictability influences decision-making, guiding choices toward more informed and calculated actions.

  5. Adaptation and Flexibility: While predictability is valuable, it's also important to adapt and remain flexible when facing unexpected changes or disruptions.

  6. Consistency and Stability: Predictable behaviors and processes can provide stability in personal and professional spheres, contributing to a sense of security and reliability.

  7. Creating Future Scenarios: Understanding predictability allows for the creation of potential future scenarios, aiding in preparation and planning for multiple outcomes.

  8. Building Trust: Predictability often leads to reliability, which, in turn, builds trust in personal relationships and professional engagements.

  9. Market Predictions: In business contexts, predicting market trends and consumer behavior is crucial for making informed business decisions and strategies.

  10. Continuous Improvement: Learning from predictable patterns allows for continuous improvement and refinement of strategies or approaches.

Language English
ISBN-10 0875847978
ISBN-13 9780875847979
No of pages 294
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 09 Oct 1997

About Author

Author : Howard H Stevenson

1 Books

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