Be A Supermarketwala

Damodar Mall

Physical

In Circulation

Did you know that a 1,000 square foot shop can double its sales if it changes from an old fashioned counter store to a self-service store?

And did you know that as a self-service store you can cater to 100s of more customers each day, from your setup?

So how can you succeed with your own modern supermarket? Isn’t that a huge leap to take, if you start from a traditional grocery store? Can you take the risk and make that change? Who would help you answer all the questions that are buzzing in your mind?

You have a friend; now you can turn to Be a SupermarketWala, your helpful guide to everything you wanted to know about opening a supermarket, but didn’t know whom to ask!

Be a SupermarketWala is a ‘ready reckoner’ that can show you the supermarket way. In easy to understand language, this book has two characters, Trolley Didi, a smart consumer who wants the best shopping experience for her money, and Kirana King, who is trying his best to please his customer and become a modern self-service store owner.

Damodar Mall, an early pioneer professional in Indian retail & currently CEO of Reliance Fresh, presents this straightforward knowledge kit with all the information you need to become a SupermarketWala. Be a SupermarketWala works in real life, in the real marketplace!

What will you learn from this book

  1. Customer-Centric Approach: Successful retailing hinges on understanding and catering to the needs, preferences, and behaviors of customers. Building a customer-centric approach is key to success.

  2. Merchandising Strategies: Effective merchandising involves careful product placement, assortment planning, and understanding consumer psychology to drive sales and enhance the shopping experience.

  3. Supply Chain Management: An efficient supply chain is crucial in ensuring product availability, minimizing costs, and maintaining quality, thereby impacting the success of a supermarket business.

  4. Innovation and Adaptability: Embracing innovation and being adaptable to changing consumer trends and technological advancements are essential for staying competitive in the retail landscape.

  5. Data-Driven Decision Making: Utilizing data analytics and insights helps in making informed decisions regarding inventory management, marketing strategies, and understanding consumer behavior.

  6. Store Layout and Design: The layout, ambiance, and design of a supermarket significantly influence customer experience and can contribute to increased sales and customer satisfaction.

  7. Employee Engagement: Engaged and motivated employees play a crucial role in delivering excellent customer service, hence investing in their training and well-being is vital.

  8. Brand Building and Marketing: Establishing a strong brand identity and implementing effective marketing strategies helps in attracting and retaining customers.

  9. Community Engagement: Building connections within the community by supporting local causes, events, and engaging with customers beyond the transactional level can foster loyalty and trust.

  10. Continuous Improvement: The retail landscape is dynamic, and continuous improvement, experimentation, and adaptation are necessary for long-term success in the supermarket business.

Language English
ISBN-10 938728221X
ISBN-13 9789387282216
No of pages 262
Font Size Medium
Book Publisher The write Place
Published Date 01 Jan 2018

About Author

Author : Damodar Mall

2 Books

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