This is a unique book that offers readers guarantees that they will be more liked by more people and as a result be more persuasive if they take on board some easy ‘can-use-today’ tips. It is based on 30 years’ study of persuasion and influence by an expert in psychology and sales. It is anecdotal, solidly researched and will have you laughing out loud. You will make more money, save money and get you own way more often as a result of reading this book.